Investing in a monument sign is a smart move if you want people to take notice of your commercial location. The appearance and layout of monument signage may be customized to complement your brand and boost your company’s exposure. This makes monument signage extremely adaptable. In addition, there is a wide variety of sign formats from which to select. The majority will have your company’s name, logo, and various pieces of information for your clients. For establishments that do not have a front that is easily visible from the street, strategically positioning a monument sign can be the difference between someone driving by your site and stopping to go inside.
What Exactly Constitutes a Monument Sign?
A sign that is placed at ground level and is designed such that it is visible to motorists, as well as pedestrians who may be interested in the information presented on the sign, is called a monument sign. It is often constructed out of brick and mortar, stone, stainless steel, plastic, or other long-lasting materials. In order to attract people’s attention, commercial monument signs may additionally include lighting or LED displays.
It is important to differentiate between a pylon sign and a free-standing monument sign. In order to ensure that pylon signs are seen from a considerable distance, they are normally erected at a high elevation on poles. However, monument signs for structures are intended to be viewed while the reader is standing at eye level and convey information in a direct line of sight. The traditional locations for building memorial signs are at the entrance to the parking lot or at the main door of the building. The apartment complex makes a great first impression thanks to the monument signs that are strategically placed around the property.
Different Kinds of Monument Inscriptions
Signs that are free-standing and placed outside at eye level are beneficial for a variety of reasons. First, the design of the sign makes it possible for owners of businesses to coordinate the display with the front of the building. Second, the design of the sign may be utilized to show information that is critical to the operation of the company. In such circumstances, a sign business such as Sunshine Sign is able to offer guidance on the kind of signage that is appropriate for your site.
The following are some examples of typical monument signs:
This form of sign is excellent for a structure that stands on its own, and it’s called a single-tenant monument sign. It conveys a sense of solidity and permanence while also assisting clients in easily identifying your company.
Multi-tenant monument signs are used at strip malls, outside office buildings, and industrial parks, among other places. Visitors to the area are able to ascertain the location of a business and identify the companies that are located there.
Signs That Are Illuminated
LED signs have the highest visual effect both during the day and at night. The LED signs are simple to install and have low maintenance costs once they are up and running.
Outdoor directories In large retail parks or campuses, a map or directory placed at a level that is visible to visitors can be of great use.
Advantages of Using Monument Signs
Signage is a fundamental kind of advertising that may boost the visibility of a business. Monument markers are an extremely important component in the process of disseminating geographical information to the general public. In addition, the design of a ground-level company sign that is done professionally leaves clients with an image that is hard to forget.
The presence of a monument sign on your property confers the following four advantages.
The Visibility Is Increased by Monument Signs
Potential clients might not stop to look if there is not a suitable and clear sign placed in close proximity to a road or sidewalk. In addition to this, monument signage that contains a multi-tenant directory or a navigation guide might be of assistance to customers in their search for your company. As a result, you can observe an increase in foot traffic after putting a monument sign that is immediately seen.
A Sign That Is Consistent With Your Brand
Monument signs may be crafted to look exactly like your structure if you so choose. Details in construction can take the form of stucco work, decorative brickwork, imitation stone, or any material that is long-lasting. The finished product is the design of the monument sign, which provides a uniform appearance for your company.
Outdoor Banners Increase Marketing
In order to get the most out of your advertising plan, you should position signs such that they are in a clear line of sight. Customers are more likely to remember your company if you maintain a corporate identity that is consistent across all media, including your signage. This ensures that even after a fleeting glance, people will be able to identify your monument sign if it has been created well.
Durable and Requiring Little to No Maintenance
Signage for businesses that are shown outside blends nicely with the surrounding environment and is simple to maintain. Signage that is uncomplicated, attractive, and made from materials that are sturdy and resistant to the elements will appear welcoming 24/7, 365 days a year. In addition, monument signs that are illuminated by LEDs are an efficient and affordable method of bolstering your brand.